Frequently Asked Questions
Frequently Asked Questions
- What is Internet Marketing?
- What is Search Engine Optimization?
- Why is Search Engine Optimization important to our business?
- Isn't this something we can do ourselves?
- Why should I choose your company to do my Search Engine Optimization?
- What if my business closes?
- What is the deal with pay-per-click and other types of paid inclusion services?
- What about the services that promise to submit my site to thousands of search engines?
- I already have META tags in my site, why would I need an SEO campaign?
- How long before we see the results of an SEO campaign?
- How do we go about choosing the best keyphrases for our Keyphrase Profile?
- Mutual Non-Disparagement Policy
- What does a first page ranking mean?
- What are your pricing plans? How do we get started with our SEO campaign?
- Do you need my FTP information to optimize my site?
- What is included with a basic website package?
- What do you actually do to optimize my site?
- How many clients have keyphrases similar to mine?
- When my 26 weeks is complete, can I renew?
- Are you a member of the BBB?
- Are you endorsed by any search engines?
- What makes my MLM opportunity special?
- Are we magicians?
- I'm a business owner. Do I need to invest in online marketing?
- I already have a website. Isn't that enough?
- What is SEO?
- I own a local business. Do I still need SEO?
- Shouldn't I handle SEO in-house?
- Isn't it easier/cheaper to go with Pay Per Click (PPC) advertising?
- So what can your company do for my business?
- When will I see results?
- Do I need to give you access to my website?
- What is Internet Marketing?
- Internet marketing includes all activities related to driving website traffic. Search engine optimization (SEO) is just one of many Internet marketing services which includes pay-per-click management (like AdWords or Overture), inbound linking campaigns, online banner ads, industrial directory linking, and traditional forms of advertising including mailers, ads and more to drive traffic to your site. [top]
- What is Search Engine Optimization?
- Search Engine Optimization is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimization of the site, periodic maintenance, regular evaluation of search results and adjustments to the Campaign site. [top]
- Why is Search Engine Optimization important to our business?
- What good is having a web site if it is not being seen? 90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day. In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)... at a fraction of the cost! Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time. [top]
- Isn't this something we can do ourselves?
- Large amounts of time, attention and expertise are needed to achieve the desired results in such a constantly changing niche industry. The expense of adding personnel and necessary resources alone would quickly outweigh the cost of hiring our firm, which is why outsourcing SEO is by far the most popular method. Remember, we are experienced professionals who are constantly researching the changes and trends in this dynamic field. [top]
- Why should I choose your company to do my Search Engine Optimization?
- We are a search engine optimization company with thousands of satisfied clients and a team of highly skilled professionals. We have continued to grow and expand its business. Based in Las Vegas, Nevada, the company has built itself into a leader in the online advertising and marketing field. We currently hold over 5 million placements for our clients and use our knowledge and expertise to continue to grow that number. We make sure to use techniques that work WITH the search engines, not against them. Additionally, we will provide an unparalleled degree of personalized service. Your representative will speak directly to, and work closely with, our SEO specialists assigned to your site. Our professionals take a lot of pride in the work that they do, and we take the time to understand your business, your competition, and your buyer's searching habits. [top]
- What if my business closes?
- If you go out of business, change your mind, have a personal issue, or for any reason do not want to continue, you can stop after the 6 months, but the advertising that you are purchasing right now is a final, no refund sale since the work of building your campaign site is custom for your business. Further, the advertising that you are purchasing guarantees you exposure as stated in the guarantee. We do not, and cannot, guarantee click-throughs, inquiries, sales, referrals or anything other than rankings. As with all advertising/marketing, this is an investment in your business where may you benefit greatly and you may not benefit at all in terms of direct sales as a result of the purchase of this campaign. [top]
- What is the deal with pay-per-click and other types of paid inclusion services?
- Some Search Engines offer Pay-per-Click and Paid Inclusion services. Overture/Yahoo! and Google AdWords are currently the most popular paid inclusion services. Pay per Click allows you to bid for top placement in their results. In this scenario, the top placement for a particular search term goes to the highest bidder; the next spot goes to the next highest, and so on. Each time a user clicks on your site via the engine, you pay the price that you bid. The higher you bid, the higher you'e listed. This allows you to directly control where you show up in the search results. Other Paid Inclusion services such as AskJeeves require you to pay a certain fee in order to be included in that service`s results. This guarantees that you are listed under that site`s directory, and that your site is "crawled" by their spiders on a more regular basis, allowing your site updates to be picked up more frequently. It does not guarantee exactly where you will show up in results. Pay per Click clients are subject to click fraud, and it is an expensive way to advertise. [top]
- What about the services that promise to submit my site to thousands of search engines?
- Search engine submission is just a tool in the over-all process of search engine optimization. While submission is a good first step to getting your site noticed, far more is involved in getting it placed at the top of the Search Engines. [top]
- I already have META tags in my site, why would I need an SEO campaign?
- A few years ago, decent Meta tags were a great foundation to get good search engine results. The game has changed dramatically, however, and Meta tags now play a very small role in how well your site is positioned. Today, search engines use over 100 different factors when ranking your site, including page titles, content, link structure, site popularity, filenames, directory structure, keyword density, and domain names, just to name a few. Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. To further complicate things, search engines are constantly changing their individual criteria! Achieving top ranking results is not as easy as having good meta-tags. It takes a good deal of effort to achieve and maintain top search engine positions. Our SEO specialists are well schooled in the proper techniques employed to get good search engine listings, and will devote the necessary time and effort to make sure your site gets the rankings you're looking for. [top]
- How long before we see the results of an SEO campaign?
- Each search engine and directory indexes sites at its own pace. As a general rule of thumb, it will take 30 days for your campaign site to be on the first page of the major search engines.. Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. [top]
- How do we go about choosing the best keyphrases for our Keyphrase Profile?
- The first step in our SEO program is to discuss your business and goals with you so we can develop your Keyphrase Profile. Based on your initial input, we will use a combination of experience and software programs to generate a list of the most effective and well-searched keywords in your industry. We then work together to refine this list and compile the list of keywords and phrases that will be most beneficial to your product or services. You know your business well and we know ours. We know how important it is to work together to generate the most effective Key phrase Profile possible. [top]
- Mutual Non-Disparagement Policy
- As an SEO company, we wield the ability to shine a powerful spotlight on any business. We agree to only shine a positive light on your business and in return, you also agree to only shine a positive light on our business. [top]
- What does a first page ranking mean?
- A first page ranking means that a specific key phrase is on one of the 15 search engines we track for a full week, as shown on your report to which you have access for 26 weeks after the work is completed, which is within 30 days of receipt of full payment. [top]
- What are your pricing plans? How do we get started with our SEO campaign?
- We have designed several Search Engine Optimization packages to meet every client's needs. Our SEO packages are very reasonable, with one to fit every business` budget. To start today please Click Here [top]
- Do you need my FTP information to optimize my site?
- No we do not. Our patent pending 30 step optimization service utilizes a campaign website to get you the most exposure available, including creating search engine friendly content as required. The advantages are you maintain control over the layout and content on your original site at all times. The campaign web site has it's own SEO-friendly URL which will show on the reporting. The Campaign web site is the site that actually receives the first page rankings. This site links to your web site so once someone clicks on the Campaign Web Site, they will be then be able to access your site. [top]
- What is included with a basic website package?
- If we are building you a web site as part of your SEO package, you must furnish the content in an acceptable electronic format. We determine the number of pages the site requires. We then style and present your content, logo and pictures to you for approval. You are entitled to one revision at no charge. After the first revision, you may make as many changes as you'd like for the going rate of $125/hr, paid in advance in 4 hours increments. Unless specified, web sites do not include flash, java script or shopping carts, which are available for an additional fee. [top]
- What do you actually do to optimize my site?
- First, we conduct a Marketing Analysis call with you to determine exactly what you want to accomplish. Then, we create a list of Key Search Phrases for your review and approval. Then, we create a new domain name that will help in the process of getting your Campaign Web site First Page Ranking. We then work to ensure that the site meets the Search Engine criteria. We pull a results report weekly, and work on your Campaign site as needed to get you as many First Page Placements as possible. No work is actually done on your site so you have full control and full security over your site at all times. [top]
- How many clients have keyphrases similar to mine?
- For clients in local markets, we do not optimize more than 10 accounts for any specific key phrase. For national markets, we do not have a limitation on the number times that any key phrase can be sold. We may, at our discretion, choose to add key phrases to strengthen your campaign. [top]
- When my 26 weeks is complete, can I renew?
- Yes you can. Quality Assurance will be in touch with you to discuss renewal options. When you renew, we rework your account to improve your rankings even more and extend free access to see your rankings over the time period of your renewal. [top]
- Are you a member of the BBB?
- We are proud members of the Online Business Bureau, as shown on the home page of our site and we work diligently to adhere to their strict standards of customer satisfaction. [top]
- Are you endorsed by any search engines?
- While our services are utilized to improve your rankings on the major search engines, we are not endorsed or sponsored by the search engines themselves. [top]
- What makes my MLM opportunity special?
- This is a very important question if you are an MLM, because most of the time these are replicated sites, meaning that there is nothing different between your MLM site and every other MLM site in your type of MLM. Most MLM's have a disclaimer that says something like: Only 3% of participants make money, whereas 97% do not make any money. Therefore, it is critical that you do something to set your site apart from the others, and that you do realize that while we can provide exposure, we cannot guarantee that you will get any leads or sign-ups because we have absolutely no control over any aspect aside from exposure. [top]
- Are we magicians?
- We sure wish we were, because we have NO PROBLEMS beating our guarantee to get you plenty of exposure for your site. However, no matter how much exposure we get for your site, if your site has no excitement, no urgency, no special offer, or is confusing, difficult to navigate, or just plain unattractive, prospects will click off your site and go looking for another one. And unfortunately, since we're not magicians, we can't make that prospect stay on the site. We can only get your site in front of them. Please don't hesitate to pick the brains of the best in the business to get helpful tips to make your site into a stronger salesman so that when the prospects come to the site, they stay there long enough to consider doing business with you! [top]
- I'm a business owner. Do I need to invest in online marketing?
- Absolutely! Regardless of your product or service, you can be certain that your competition is already maintaining an active presence on the internet. A functional website has the potential to expose your business to a marketing base of millions of unique individuals each and every day. If you want to stay ahead of the competition, online marketing needs to be a crucial part of your advertising strategy. [top]
- I already have a website. Isn't that enough?
- A website is an excellent start. How, the current state of internet marketing shows that it is not enough. A website has no value is no one visits it. A few years ago, pop-ups or banner ads would have been enough to drive traffic to yours site. Yet these modes of advertising have quickly become outdated as they are shown to be ignored by the majority of your potential customers. When an online user is looking for a product or service, they use major search engines such as Bing, Yahoo, and Google. This is why SEO is now the most relevant and cost effective solution for marketing your business on the Web. [top]
- What is SEO?
- Search Engine Optimization (SEO) is the process of bringing a website to the top of major online search engines. When a business website has been optimized, online users searching for that particular service or product are more likely to find that website instead of a competitor. We use a proprietary, multi-pronged strategy to drive traffic to your business website. META tags, content creation, and targeted key phrases are only a few of the tools we use to build your customer base and increase your revenue! [top]
- I own a local business. Do I still need SEO?
- Yes! The simple truth is that many of your potential customers are no longer using the local yellow pages to find a business. They are using the major search engines. Whether you are a local photographer catering to a specific neighborhood, or an entrepreneur building a global customer base, we can launch geo-targeted marketing campaign designed to put your website in front of the people who are looking for YOUR product or service! [top]
- Shouldn't I handle SEO in-house?
- While many larger corporations hire in-house SEO teams, this is often not a cost effective solution for small to mid sized businesses. SEO is a rapidly evolving industry, with constantly shifting demands to get results. Our company is made up of dozens of web developers, programmers, designers, and content writers. It is our business to stay up-to-date with the changing needs and demands of the online marketing industry. Because we work with several clients, we are able to save you money while providing the same result or better than an in-house SEO team could. [top]
- Isn't it easier/cheaper to go with Pay Per Click (PPC) advertising?
- Not necessarily. Pay per click advertisements are a way for search engines to create additional revenue. However, they aren't always the best options. Since PPC ads charge on a "per click" basis, business owners end up paying a hefty amount for increased traffic. We charge a flat fee for our SEO services, offering the same result at a reduced cost. All of our SEO packages include a listed of key phrases targeted to your business and region. By paying a flat rate for bulk key phrases, you'll likely be saving more money when creating a greater result. PPC ads are usually linked to one or only a few search engines. Our services target ALL of the major search engines on the web, such as Bing, Yahoo, and Google. [top]
- So what can your company do for my business?
- In short, we can help your business grow. Our team of dedicated professionals will create and launch a custom marketing campaign geared to drive traffic to YOUR website and customers to YOUR business! We will continue to monitor and adjust your marketing campaign to make sure that your website is exposed to as many people as possible. [top]
- When will I see results?
- You should begin to see increased rankings without the first four to six weeks of a six month campaign. However, every search engine is different, so times may vary slightly. Please remember that we will continue to monitor and adjust your campaign as needed to ensure you continue to see improved ranks throughout the process. [top]
- Do I need to give you access to my website?
- No. Our team of writers and developers will custom design a marketing site for you. This marketing site will direct all visitors and interested parties to your original business website. [top]